To mitigate travel disruptions caused by road construction projects, municipalities and mobility partners have launched the Mobility Credit initiative. This program provides commuters with free mobility credits, encouraging them to use shared transportation options rather than relying solely on private vehicles. The initiative aims to reduce congestion, promote sustainable travel alternatives, and ensure smooth mobility during infrastructure upgrades.
Road maintenance projects often lead to delays, detours, and increased traffic congestion. Commuters need reliable, efficient alternatives to navigate these disruptions without exacerbating urban traffic problems. However, many travelers are unfamiliar with shared mobility solutions or unaware that multiple transportation modes can be booked through a single app. The challenge was to introduce a flexible, convenient, and sustainable solution that keeps people moving efficiently during road construction periods.
The Mobility Credit program offers financial support to commuters affected by road construction. The initiative includes:
Funded by local municipalities and government, this initiative ensures that urban travel remains accessible, cost-effective, and environmentally friendly during construction projects.
Collaboration with mobility providers has been essential to the success of the program. Municipalities are working closely with key transportation operators such as NS and Check, as well as regional mobility organizations like Goed op Weg. Additionally, all shared mobility providers active in the affected areas are participating to offer commuters multiple travel alternatives.
To maximize awareness and encourage participation, a multi-channel marketing approach is being implemented:
Beyond short-term adoption, the program is designed to promote lasting mobility habits through:
The Mobility Credit initiative is a key step in making cities more sustainable, livable, and connected—empowering residents with more accessible and convenient mobility choices.
Early results indicate strong adoption, with over 30% of interested commuters actively using the offering and considering it a viable alternative to private car travel.
By continuously monitoring adoption rates and traveler behavior, municipalities and partners aim to refine and expand the program. If successful, the initiative may be standardized for future road construction projects, creating a scalable model for sustainable urban mobility.
By integrating mobility credits into road construction planning, cities can maintain accessibility while promoting long-term shifts toward shared and sustainable transportation. This initiative is a critical step in reducing congestion, improving air quality, and fostering smarter urban mobility solutions.
