To enhance commuter confidence in shared mobility, Brainport Bereikbaar, in partnership with Karos, SWIDG, and umob, has introduced a Guaranteed Carpool Arrival initiative. This project ensures that if a booked carpool ride is canceled, commuters can still reach their destination on time by booking a taxi at no additional cost. Funded by Brainport Bereikbaar, the initiative provides a stress-free, reliable alternative to private car use, encouraging long-term shifts toward sustainable mobility.
Many commuters hesitate to rely on carpooling due to uncertainty—what happens if the ride is canceled at the last minute? This fear often leads people to default to private car use, despite the availability of sustainable alternatives. The challenge was to create a system that removes this barrier, making carpooling as dependable as personal vehicle ownership.
The initiative offers a safety net for commuters using carpool services from Karos and SWIDG:
This initiative eliminates the uncertainty around carpooling, making it a practical and reliable alternative to solo car trips.
Collaboration is at the core of this project. Brainport Bereikbaar, a leading mobility facilitator in Southeast Brabant, funds the initiative. The program operates in partnership with Karos and SWIDG for carpool services, while umob provides the guaranteed arrival mechanism by covering last-minute taxi rides. This collective effort supports the broader mission of Brainport Bereikbaar to make sustainable travel the easiest and most attractive choice.
To encourage participation and educate commuters, a targeted awareness campaign is in place:
Beyond offering a temporary solution, the initiative aims to establish carpooling as a long-term commuting habit:
The initiative is expected to significantly increase carpool adoption by removing one of the biggest deterrents—uncertainty. Early indicators suggest strong interest, with commuters appreciating the added security that ensures they are never stranded.
If successful, this model could be expanded to other regions and integrated with additional shared mobility services, reinforcing sustainable transportation as a dependable choice for everyday travel.
By guaranteeing arrival for carpool users, Brainport Bereikbaar and its partners are making shared mobility a real, stress-free alternative to private car ownership—leading the way in creating a more efficient and eco-friendly transportation network.
