In an effort to promote sustainable urban mobility, the municipality launched the Mobility Credit initiative. The goal is to encourage residents—especially specific target groups—to explore shared mobility options instead of relying on private cars. This initiative aims to increase awareness and adoption of shared transportation modes while making commuting more seamless and eco-friendly.
Many residents are unfamiliar with shared mobility options or unaware that they can book all shared transport in a single app. The municipality identified a need to educate people on alternative transportation methods and reduce the dependency on private vehicles.
The Mobility Credit provides residents with a financial incentive to try shared mobility services. The program works as follows:
This initiative is funded with financial support from the European Union, ensuring travel is more accessible, affordable, and sustainable.
Collaboration has been essential to the success of the program. In Amersfoort, the municipality has partnered with key mobility operators such as NS and Check, as well as regional mobility organization Goed op Weg, to provide seamless and integrated transportation solutions.
To ensure strong adoption, a multi-channel marketing approach is being implemented:
Early adoption rates and behavioral insights are being monitored to measure success. The program is designed to drive a long-term shift toward shared mobility. If successful, the initiative may expand to other regions, incorporating more transportation options and enhancing app functionalities.
The Mobility Credit initiative is a key step in making cities more sustainable, livable, and connected—empowering residents with more accessible and convenient mobility choices.
